Group ENHYPEN has been chosen by TIME magazine as one of the ‘Rookie K-Pop Groups To Watch In 2021’, proving their global influence.
TIME stated, “Even before ENHYPEN made its official debut, the group amassed a huge following on social media: more than one million on Twitter, two million on Instagram and three million on the fan community platform Weverse.”
Now this huge fan base didn’t just come out of nowhere. The group was all participants of a reality competition show called I-LAND, where fans from all over the world voted to create the final lineup for the group.
This group, now ENHYPEN, made their official debut under BELIFT LAB, which is a joint venture between Big Hit Entertainment and CJ ENM.
Their lead single, Given-Taken, expresses the “uncertainties around debuting through the circumstances of a reality show: was it an opportunity ‘given’ to the members, or one ‘taken’ by their own efforts.”
We can see from their performances and music video that each member’s position is a crucial part in making this group whole. “ENHYPEN has made it clear that delivering intricate choreography, no matter the song’s vibe, is the group’s forte.”
Watch their official music video below!