SM Entertainment’s Social Media Manager Deserves A Raise After The “SMTOWN Wonderland 2021” Halloween Party

They understood the assignment!

As a K-Pop fan, you know that SM Entertainment‘s annual Halloween party SMTOWN Wonderland is essentially our version of the Met Gala, as many of our favorite idols attend dressed in elaborate costumes unlike any other.

This year was no exception as all those in attendance absolutely slayed with their fits. It’s no surprise, of course.

Still, there was one unexpected individual who stole the show, and the amazing thing is we couldn’t even see them! It’s none other than SM Entertainment’s social media manager!

They had a nearly impossible task of keeping everyone in attendance and fans who wish they could have been entertained.

Throughout the entire evening, they kept followers on all social media platforms updated. From Twitter to Instagram to TikTok—you name it!

On Twitter, with each idol’s arrival, they shared multiple photos that perfectly highlighted their original costume. For anyone still wondering as to who they were, they identified both the idol and their character!

Instagram, however, was where the social media manager’s talents truly shined! They regularly updated the Instagram Stories, like Twitter, with each one’s arrival.

aespa’s Karina | @smtown/Instagram

DJ Raiden | @smtown/Instagram

Their additions, such as GIFs and captions, were what really captivated followers, leaving everyone wanting more.

Super Junior’s Shindong | @smtown/Instagram

Red light, green light

— @smtown/Instagram

NCT’s Chenle | @smtown/Instagram

The nun is so scary

— @smtown/Instagram

The humor and heart behind each post were just right. It was thoroughly entertaining.

SHINee’s Onew | @smtown/Instagram

NCT’s Kun | @smtown/Instagram

All of the pop culture references were awesome. They 100% understood their assignment.

NCT’s Sungchan | @smtown/Instagram

The fact that they understood that this is not just a polar bear… It’s one of the iconic Coca-Cola polar bears!

NCT’s Johnny | @smtown/Instagram

They even know all of the fandoms’ inside jokes!

From left: NCT’s Mark, Jaehyun, and Yuta | @smtown/Instagram

They referenced both Spider-Mark and Yuta being an IRL anime character.

From left: NCT’s Mark, Jaehyun, and Yuta | @smtown/Instagram

Can we talk about the clever references to the NCT and aespa songs here? Iconic!

Jaehyun | @smtown/Instagram

aespa’s Giselle (left) and Ningning (right) | @smtown/Instagram

The Instagram Stories was also frequently updated. The social media manager would post something, sparking our curiosity only to come back a little later with a follow-up.

NCT’s Shotaro | @smtown/Instagram

Shotaro (left) and Sungchan (right) | @smtown/Instagram

“I’m so curious, yeah!”

NCT’s Jeno | @smtown/Instagram

NCT’s Jaemin | @smtown/Instagram

| @smtown/Instagram

The consistency is just *chef’s kiss!*

NCT’s Xiaojun | @smtown/Instagram

You’ll never catch this social media manager sleeping on the job. That’s for sure!

NCT’s Jisung | @smtown/Instagram

| @smtown/Instagram

While each post was honestly immaculate, their Twilight ones for NCT’s Jungwoo and Taeyong as Bella and Edward were simply flawless.

NCT’s Jungwoo | @smtown/Instagram

NCT’s Taeyong | @smtown/Instagram

From using Christina Perri‘s “A Thousand Years” as sound to using some of the most iconic quotes as captions, it’s all too good.

| @smtown/Instagram

Several of the posts were interactive, too, using features such as polls. No one was left out of this party!

| @smtown/Instagram

| @smtown/Instagram

They even offered us a treat… Cupcake anyone?

| @smtown/Instagram

| @smtown/Instagram

This poll is too cute!

NCT’s Ten | @smtown/Instagram

They also gave an inside look at the party. Whoever was in charge of the social media that night made sure to give lots of videos and photos of the party’s atmosphere that helped to make us feel like we were right there too!

| @smtown/Instagram

| @smtown/Instagram

Candy? Don’t mind if we do…

| @smtown/Instagram

It didn’t end there either. The effort in producing several creative TikToks at the party with the idols is 100% applaudable.

@smtown_official

대.략.난.감. 할로윈 파티에 아무도 없다니! 😮#YERI #예리 #RedVelvet @redvelvet_smtown #레드벨벳#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ 오리지널 사운드 – SMTOWN – SMTOWN

The fact that they talked SHINee‘s Onew and Super Junior‘s Siwon into filming. The editing of them together as the Penguin and Batman is perfection.

@smtown_official

배트맨이 그리울땐… 💧#ONEW #온유 #샤이니 #SHINee @shinee_official #SIWON #SUPERJUNIOR @superjunior#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ 오리지널 사운드 – SMTOWN – SMTOWN

Not only that, but having a series of “Choose Your Character” videos is also so genius.

@smtown_official

Choose your character! Ver. 1👤#JISUNG#지성#TAEIL#태일#YERI#예리 #JAEMIN #재민#JENO #제노#NCT#RedVelvet#레드벨벳#SM_Halloween_House#SMTOWN_WONDERLAND_2021 #SMTOWN

♬ 오리지널 사운드 – SMTOWN – SMTOWN

@smtown_official

Choose your character! Ver. 2 👤 #WINTER #윈터 #aespa #Raiden #JAEHYUN #HAECHAN #SHOTARO #YUTA #NCT #SM_Halloween_House #SMTOWN_WONDERLAND_2021

♬ 오리지널 사운드 – SMTOWN – SMTOWN

@smtown_official

Choose your character! Ver. 3 👤#MARK #마크 #XIAOJUN #샤오쥔 #GISELLE #지젤 #SUNGCHAN #성찬 #SIWON #시원 #ONEW #온유 #NCT #WayV #aespa #SUPERJUNIOR #SHINee

♬ 오리지널 사운드 – SMTOWN – SMTOWN

@smtown_official

Choose your character! Ver. 4 👤 #KARINA #카리나 #SHINDONG #신동 #JUNGWOO #정우 #TAEYONG #태용 #YANGYANG #양양 #CHENLE #천러#aespa #SUPERJUNIOR #NCT #WayV

♬ 오리지널 사운드 – SMTOWN – SMTOWN

@smtown_official

Choose your character! Ver. 5 👤#DOYOUNG #도영 #RENJUN #런쥔 #HENDERY #헨데리 #NINGNING #닝닝 #KUN #쿤 #JOHNNY #쟈니#NCT #WayV#aespa #SM_Halloween_House #SMTOWN

♬ 오리지널 사운드 – SMTOWN – SMTOWN

The usage of their own artist’s songs/sounds for many of the videos was also a brilliant move on their part. Not only does it fit the concepts’ so well, but it’s great marketing!

@smtown_official

Bella you’re my favorite~ 🧛🏻#JUNGWOO #정우 #TAEYONG #태용 #NCT @official_nct #NCT127#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ Favorite (Vampire) – NCT 127

@smtown_official

👠#KARINA #카리나 #aespa @aespa_official #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ Savage – aespa

@smtown_official

금주먹 문선생 🥊#TAEIL #태일 #NCT @official_nct #NCT127#SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ Punch – NCT 127

They’re always on the trends too! The Squid Game references are everything.

@smtown_official

#SquidGame#SHINDONG#신동 #슈퍼주니어 #SUPERJUNIOR #WINTER #윈터 #aespa #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ 오리지널 사운드 – SMTOWN – SMTOWN

Oh my gosh! Didn’t you know Harley Quinn is a savage?

@smtown_official

Harley Quinn is a certified Savage 😈#GISELLE #지젤 #aespa @aespa_official #SM_Halloween_House #SMTOWN_WONDERLAND_2021#SMTOWN#HALLOWEEN

♬ Savage – aespa

We have no choice but to stan the company’s social media manager! They deserve a raise for sure.

Check out the costumes worn at SMTOWN Wonderland 2021 below:

Here Are All The Costumes From The “SMTOWN Wonderland 2021” Halloween Party

Source: @smtown