BLACKPINK recently made their comeback with their single “How You Like That” last June 26.
Naturally, BLINKs worldwide were extremely excited as they admired BLACKPINK’s visuals in their teaser images…
…and they were ecstatic when the song’s music video finally dropped to showcase BLACKPINK’s talents in the performance arts.
However, one element of the music video was not taken well by the fans, as the music video and YG Entertainment were under fire by the Indian fans for allegedly disrespecting their culture and religion.
The concern of the Indian BLINKs was seen during Lisa‘s solo shots. At first glance, everything may seen fine, since Lisa’s simply sitting on a throne, but open closer inspection, fans started to realize that there was a statue of the Hindu deity Ganesha next to her — and it was wrongfully placed on the floor.
Ganesha is an elephant-headed Hindu god of beginnings, who is traditionally worshiped before any major enterprise. He is also the patron of intellectuals, bankers, scribes, and authors.
Because of this, BLINKs worldwide started to trend #Ganesha and #YGapologise to demand an apology and an action from YG Entertainment to hopefully correct the issue.
We hindus don't demean any other religion's faith and gods. Same way we deserver respect for our faith and gods Lord Ganesha is not your toy but our belief. You need to apologise for these nasty tweets. #YGapologise #BlackPinkApologise #MyCultureIsNotYourAesthetic pic.twitter.com/DPaMM7GyFu
— Sujay Dubey (@iamsujaydubey) June 26, 2020
#YGapologise I AM NOT HERE FOR FANWARS BUT THIS IS DISRESPECTFUL.. LORD GANESHA IS ONE OF THE DEITIES WORSHIPPED IN INDIA.. IS THIS JOKE TO THEM? USING THE STATUE AS A PROP? AND PEOPLE ARE SUPPORTING THIS FOR THE SAKE OF KOP REALLY? IS MY CULTURE A FUCKING JOKE TO YOU?! pic.twitter.com/bDdQZicLf4
— yoongi_bear⁷ 📌JIKOOK AU (@sope_jjkpjm) June 26, 2020
Okay, how you guys will feel when someone else is gonna disrespect your religious beliefs and culture? Lord Ganesha is our god and we don't want anyone to disrespect him. That's it.#BlackPinkApologise #YGApologise #MyCultureIsNotYourAesthetic pic.twitter.com/m4Ew64RQct
— Kaya ♡ (@LoverofTae_) June 26, 2020
This is not at all acceptable😡Ganesha is one of the best-known and most worshipped deities in the Hindu pantheon.
It is high time we desis take this seriously and raise our voice against it. Everyone keeps on using our culture as an aesthetic.YGneeds to apologise. #YGapologise pic.twitter.com/e1rXaooazL
— sevenwondersofmyworld⁷ #BLM (@godchimchim) June 26, 2020
this issue is not just a simple issue , that's our god , that's not an aesthetic nor a prop for a music video, this has happened way too many times now why can't they just educate themselves, blink better be sending emails to yg entertainment pic.twitter.com/O3qv9LkQ7C
— 𝙰𝚍𝚒♡⁷ (@prodjjkk) June 26, 2020
Now, even though the agency has not released any official statement, as of this writing, fans started to realize that YG Entertainment chose to edit the music video to resolve the concerns of the Indian fans.
Thankfully, they were able to edit and re-upload the video without affecting the video’s analytics.
Fans are pleased that they were able to make a difference by contacting the agency.
Thank you to all Indian and Non-Indian Kpop fans who supported us in our fight to safeguard our religion and culture, it wouldn't be possible without everyone's consistent efforts ❤️ #YGapologise #MyCultureIsNotYourAesthetic #BLACKPINK pic.twitter.com/i6OVLJAJDN
— Desi Kpopper (@DesiKpopper) June 29, 2020
— How You Like That 💙⁰⁶²⁶ (@lilimancy) June 29, 2020
Watch the edited music video of “How You Like That” below: