BTS‘s J-Hope is at a crossroads in new exclusive clips from Spotify Korea.
The video is a cinematic representation of the lyrics of “Arson,” showing J-Hope looking into a bright flame and pondering his next move.
Like the lyrics suggest, his faced with a decision when the flame is burning brighter than it ever has.
Should the fire be put out when it’s at it’s brightest?
Representing his and BTS’s popularity and career, J-Hope dwells on whether he “puts out the fire or burns even brighter.”
J-Hope’s decision to continue on instead of putting out the flame becomes evident as the colors shift and the room is lit up.
The time has come to burn a brighter flame.
Tying it back to Jack in the Box’s theme of J-Hope’s stage name origin, this decision allows him to escape from the box and represent hope.
As he freed himself from the box, people began calling him, ‘Hope.’
Check out the full cinematic video below.
We're feeling all types of burning (👀🔥) thanks to Mr. Red Hot, #jhope~
— Spotify ❤️ K-Pop (@SpotifyKpop) July 15, 2022