EXID thanks fans for the belated success of their latest title track “UP & DOWN” with a series of surprise free performances on the busy streets of South Korea!
EXID made a comeback with title track “UP & DOWN” earlier in August this year after two years of group hiatus, but they only started gaining more popularity and went viral just recently in late November, climbing up the music charts to the top 10 in South Korea. As a result, EXID’s label Yedang Entertainment made a strategic move in having the group return on music shows for “UP & DOWN” promotions. The girls also expressed their utmost gratitude on Music Bank, saying that they wish they could treat their fans to some food.
In the video uploaded through EXID’s official YouTube channel on December 6th, the girls’ performances of the viral track “UP & DOWN” were captured on screen while they performed at the busy youthful streets of South Korea, including Myeongdong, Dongdaemun, and Daehangno.
From day to night, the group moved from place to place, bringing the public free performances with their catchy tune and addictive, sexy dance choreography. While being just a few meters away from the male-majority audience, EXID gave their best service by shaking fans’ hands and giving special attention to the fancams. The girls also expressed their feelings about all the hype through the video.